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Inspiration to Reality: Behind the Lens

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As artists in the hospitality industry, every time we check into a hotel, we immediately scope out the décor. In particular, we always do a mental critique of the artwork, from lobby and elevators to corridors and guest rooms. An expertly curated hotel becomes a home away from home. The first night back at a hotel is a true litmus …

Hilton DoubleTree JAX

Inspiration to Reality: Sunshine State

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Last week was a milestone week for AFI! Our CEO took a special trip down to the Jacksonville, Florida DoubleTree by Hilton in preparation for its grand opening. This project marks a new milestone for the company, because we worked with designers and manufacturers to introduce a custom line of new furnishings. After a year of renovations, this stunning resort-style hotel …

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Inspiration to Reality: Georgia

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Our latest project’s success provides true testimony to our commitments to teamwork and sustainability, while experimenting with new artistic techniques to cast the mold our client desires. Casting the Mold: Our artwork was created on a specialized new paper that highlights the beauty of each image while providing three-dimensional texture to each piece. Teamwork: Every team member specializes in a different part …

Azuma Makoto: Botanical Space Flight

Casting the Mold: Out of This World

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We recently read an article on the T Magazine blog that exploded our subconscious creative boundaries. Tokyo-based artist, Azuma Makoto, designed, arranged, and photographed a unique floral bouquet with 30 global varieties and an intricate, carefully selected bonsai tree – 91,800 feet above the earth. The results blew us away. The paradox of delicate, botanical life against the isolated, somewhat …

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Casting the Mold: #WeFollowYouToo

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Murad Osmann’s photography is always unique and vibrant, but his #FollowMeTo project on Instagram struck a chord. Not only is the world tour phenomenal, but Osmann captures the impatient, yet loving connection of a comfortable couple through familiar subjects: himself and his fiancée. We love that Osmann doesn’t force us to choose between the romance of his destination and that of …